JELL-O CAMPAIGN

Developed a multi-platform marketing campaign designed to increase audience engagement and brand interaction through creative social media content, influencer strategy, and experiential digital campaigns targeting Gen Z and family audiences.

For this campaign, I focused on the social media marketing strategy and advertising concepts. I helped develop platform-specific campaign ideas designed to increase audience interaction, strengthen brand visibility, and create shareable digital content experiences.

  • Developed TikTok and Instagram engagement concepts

  • Created audience-focused social media campaign ideas

  • Helped build platform-specific advertising strategies

  • Focused on interactive and experiential brand engagement

  • Contributed to campaign positioning targeted toward Gen Z audiences

  • Integrated influencer and trend-focused marketing concepts

Gartic soundproof wall

Developed a soundproof wall panel concept designed to improve acoustic insulation while remaining cost-efficient, environmentally conscious, and practical for public and commercial spaces.

The project combined product development, market research, sustainability considerations, and strategic positioning to explore how innovative building materials could address noise-related challenges in schools, hospitals, offices, and urban environments.

  • Conducted market and competitor research

  • Explored target audiences and commercial applications

  • Developed branding and positioning concepts

  • Researched material composition and sustainability factors

  • Evaluated product differentiation opportunities

  • Considered marketing strategies for urban and commercial markets

  • Analyzed how experiential demonstrations could improve customer engagement

26th Street Mural Initiative

The initiative focused on using public art and visual storytelling to strengthen community identity, increase neighborhood visibility, and create meaningful collaborations between local businesses, creative partners, and community organizations.

I helped lead the expansion of the project into Little Village’s 26th Street business district by contributing to partnership outreach, onsite planning, branding coordination, and community-focused campaign development.

  • Proposed expanding the initiative into the Little Village community

  • Coordinated with Fresh Kicks and Wintrust representatives

  • Participated in onsite measurements and installation planning

  • Helped communicate creative direction between businesses and collaborators

  • Worked alongside partners including BEHR Paint and Canon Inc.

  • Focused on community engagement and cultural representation through branding

  • Connected public art with experiential marketing and local visibility goals